Celebrating 100 years of greatness
in coach transportation
With nearly 100 years of coach excellence, you can trust that your journey with Alura Coaches will be a memorable one. Delivering on quality, safety, reliability and environmental concern, our best-in class vehicles paired with our industry expertise guarantee a premium experience for our valued passengers and partners.
Our Luxury Vehicles
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Our European Luxury Fleet
We are proud to be guiding great journeys in our 5-star luxury fleet of Mercedes-Benz and Volvo vehicles, offering superior functionality, reliable technology and passenger comfort and safety.
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Comfortably Seats 57 Passengers
Our vehicles seat up to 57 passengers and feature state of the art amenities including toilets, accessibility with wheelchair access and TV’s just to name a few, ensuring a memorable experience that is sure to impress.
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NSW Government Accredited
Alura Coaches are fully accredited by Transport for NSW and ACT and we pride ourselves on maintaining our luxury fleet of coaches to the highest standard of service.
Our superior vehicles and qualified drivers ensure a safe, reliable and excellent service for our passengers onboard.
Providing a safe and comfortable journey is our priority
Our Mercedes-Benz and Volvo vehicles are the backbone of Alura Coaches, offering the world’s safest and most comfortable modes of coach transportation. Safety has always taken pride of place at Mercedes-Benz and Volvo, with a range of measures in place to support safe driving.
All bus chassis are equipped as a matter of course with a highly-responsive, electronically-controlled braking system with disc brakes all-round, as well as with the anti-lock brake system (ABS) and the standard-fit Brake Assist function (BA). It boosts braking force to a maximum in fractions of a second in an emergency braking situation, thus reducing braking distances. The Electronic Stability Program (ESP®) with acceleration skid control (ASR) helps the driver to master critical handling situations.
We are proud to be industry leaders in innovative coach technology
Our European luxury coaches have traditionally played a pioneering role in the development of environmentally friendly and innovative drive system technologies. Today, they continue to set the industry standard for reliable and innovative technology, thanks to our fleet consisting of Mercedes-Benz vehicles equipped with BlueEFFICIENCY power technology and our impressive fuel-efficient Volvo B12R vehicles.
Australia’s most trusted source for coach travel since 1926.
Take a journey through our history
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![alura coaches bus vehicle in 1920]()
1920's
Sydney Crowther commences running a bus between Austinmer and Clifton in the Illawarra region of NSW, carrying predominately school children and coal miners.
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![alura coaches bus vehicle in 1920's]()
1930's
Sydney Crowther increases the bus fleet, expands the local service and introduces a tourist service to Kingsford Smith Airport to fly with Charles Kingsford Smith.
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![alura coaches bus vehicle in the 1940's]()
1940's
Sydney Crowther operates a bus service between Wollongong and Dapto and provides transport to the Armed Forces during W.W.2. Moving picture theatres become increasingly popular requiring late night transport.
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![alura coaches bus vehicle in the 1950's]()
1950's
Sydney Crowther buys the Cronulla Bus Company which services the southern beachside suburb of Cronulla and the local picture theatre.
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![alura coaches bus vehicle in the 1960's]()
1960's
Crowther’s introduce new services to North Cronulla, Burraneer Point and Caringbah operating 7 days a week due to increased demand.
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![Alura Coaches bus vehicle in the 1970's]()
1970's
Crowther’s expand the local bus services to include Sutherland Hospital and Miranda Fair Shopping centre. They also start operating Tourist Coaches for local groups to the NSW Ski Fields and all over Eastern Australia. The coaches incorporate Jet Air, curtains and tinted windows to keep the saloon area cool.
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![Alura Coaches bus vehicles in the 1980's]()
1980's
Crowther’s Import Tourist Coaches from the UK that have refrigerated air conditioning, panoramic windows and carpet flooring for their Tourist services. They become prominent in the Inbound Tourist market.
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![Alura Coaches Bus Vehicles in the 1990's]()
1990's
Crowther’s Expand their coach fleet introducing automatic transmission, seat belts, fabric seats to service the Inbound Tourism market. They purchase the Kurnell Bus Company and expand the local bus network.
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![Alura Coaches vehicles in the 2000's]()
2000's
During the Sydney Olympic Games and Para Olympic Games Crowther’s manage a fleet of 126 coaches and 230 drivers. 2006 they were a founder of the “One Life One Chance Shuttle Bus” aimed at providing safe transport for youth late at night. 2008 they win the best coach in NSW Award. After 60 years servicing the local community they sell their local bus service, commence operating Sydney Day Tours for APT and purchase Unearth-Ed, a travel business for schools all over Australia.
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![Alura Coaches in the 2010's]()
2010's
Crowther’s commence operating the Sydney to Cairns and return Tourist service on behalf of APT. Operate an all Mercedes Benz Coach Fleet for local Sydney charter and interstate travel. Introduce GPS tracking to all coaches. They transport over 2000 Scouts in 46 coaches to the 2013 Scout Jamboree in QLD.
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![Alura Coaches in the 2020's]()
2020's
Crowther’s introduce the latest in technology Mercedes Benz Coach into their fleet, Euro 6 technology, lowest emissions, collision preventative technology, all leather seats and wheelchair lift. In 2023 the company was renamed to Alura Coaches. The name "Alura" embodies the essence of our company. It represents our enduring dedication to providing safe, reliable, and comfortable transportation services while nurturing a sense of adventure, elegance, and the pure joy of travel.
