Australia’s Premier Coach Travel Operator

Proudly family-owned since 1926, Alura Coaches has been leading industry excellence and guiding great journeys for almost 100 years. Our specialty lies in providing luxury coach charter and coach hire services across NSW, ACT, and surrounding east coast regions, and organising personalised senior group and school group travel to unforgettable destinations across Australia and abroad. No matter the journey, we ensure every moment with Alura Coaches will be a memorable one.

We are committed to delivering a premium travel experience, so you can enjoy your journey just as much as the final destination.

Alura Coaches white, blue and green branded coach, parked on the road under a big gum tree.

Step onboard our award-winning, 5-star luxury coaches

We believe enjoying the journey is as important as reaching your destination. That’s why our 5-star fleet vehicles include the latest in reliable technology, accessibility and safety, offering the highest levels of luxury for your comfort and enjoyment.

Alura Coaches branded coach with logo on the front and side of the bus, parked on the side of the road

Our highly accredited drivers provide a safe and comfortable experience

When you travel with Alura coaches, you will have peace of mind knowing that your journey is going to be a comfortable one. With a focus on quality, safety, reliability and environmental concern, our best-in class vehicles paired with our award-winning drivers and industry knowledge ensure a premium experience for our passengers and partners.

As industry leaders in innovative coach transportation, we are passionate about creating great journeys that leave an even greater impact.

senior woman and man sitting on a luxury bus reading something in their hands and smiling

We strive to deliver a high standard of transport throughout Australia, that not only puts our customer needs first, but also leaves a positive impact on local communities and the environment.

  • We are dedicated to serving local communities

    Driven by our love for travel, we are committed to creating unforgettable journey’s that not only showcase Australia and New Zealand’s natural beauty, but also uplift the local communities that make it all possible.
    As a family-owned company, we pride ourselves on our local partnerships, showing support for people and businesses on the road to recovery in the aftermath of the COVID-19 pandemic.

  • Our commitment to a better future

    As fully accredited members of the NSW Government CleanFleet program, we are proud to demonstrate our commitment to a better future by minimising emissions and maximising the efficiency of travel with eco-friendly alternatives across our entire fleet. Our latest Mercedes Benz O500RF Euro 5 series and Volvo B12R vehicles are complete with fuel-efficient technology that consume less diesel than conventional engines and lower emissions of all pollutants.

Explore our services

100 Years of Greatness

To celebrate nearly a century of excellence in coach transportation, we are thrilled to share our refreshed corporate brand, Alura Coaches, to truly embody our values, vision, and most importantly, our long-standing commitment to our valued customers.

New look, same reliable service our customer’s know and love.

Read more about our journey to reaching 100 years of dedicated community service.

Kind words from our happy customers

  • Paul Crowther, the owner, has great attention to detail in organising an extremely interesting and detailed itinerary which was appreciated by all. The Coach driver was extremely competent and knowledgeable regarding the various areas. His running commentary along the way kept us well informed of the local history. The driver was most obliging to our needs. We had a great trip, fabulous weather and would highly recommend Alura Coaches to plan your next trip.

    Suzanne Griggs - Probus Menai

  • Alura Coaches is a premier coach charter company ready to meet all your needs.
Their dedicated staff and high level of service are second to none. We utilise Alura Coaches for Corporate functions and events, general charters and most importantly for the transport of our NRL team. Make sure your next journey is with Alura Coaches.

    Cronulla Sharks Rugby League Football Club

  • The driver’s employed by Alura Coaches are all of the highest quality, having often been awarded by APT as “Driver of the Month” – A true representation of the excellent standards portrayed by this company. The fleet also consists of five-star luxury Mercedes Benz vehicles delivering touring excellence to our patrons.

    Australian Pacific Tours

  • We had Darryl Petto as our coach driver for our Canberra school camp. Darryl was an outstanding tour guide with an ability to relate to staff members and students. He had an excellent knowledge of attractions we visited and was actively involved in all education aspects. He was responsible, well organised and fantastic to work with. He made our week enjoyable and interesting.

    Chris Pye - Ashwell State School

Contact our friendly team of experts of request a quote today